Influence: The Psychology of Persuasion & How to Talk to Anyone by Leil Lowndes & Robert B. Cialdini, PH.D. 2 Books Collection Set - Non Fiction – Paperback HarperCollins Publishers

18.99 GBP*

Description

Titles in this Set: 1. Influence, New and Expanded: The Psychology of Persuasion 2. How to Talk to Anyone Description: Influence, New and Expanded: The Psychology of Persuasion In this highly acclaimed bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts: 1. Reciprocation 2. Commitment and Consistency 3. Social Proof 4. Liking 5. Authority 6. Scarcity 7. Unity Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behaviour—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behaviour of others. How to Talk to Anyone Never be at a loss for words again! Perfect your people skills with his fun, witty and informative guide, containing 92 little tricks to create big success in personal and business relationships. In How To Talk To Anyone, bestselling relationships author and internationally renowned life coach Leil Lowndes reveals the secrets and psychology behind successful communication. These extremely usable and intelligent techniques include how to: Work a party like a politician works a room Be an insider in any crowd Use key words and phrases to guide the conversation Use body language to connect This is the key to having successful conversations with anyone, any time.